education & meetings

Pricing Manager Certification Program

Pricing Manager Certification Program

NACD is partnering with ActVantage to offer a Pricing Manager Certification Program. The program provides a proven, practical approach to managing your pricing – equipping you with the tools and mindset necessary to assess your current margin performance and processes, identify gaps, understand best practices, and ultimately implement them to align value creation (customer experience) with value capture (profitable growth).

Training schedule 

  • Week 1: January 24 & 26, 2023 | 2:00 pm - 3:00 pm (ET)
  • Week 2: January 31 & February 2, 2023 | 2:00 pm - 3:00 pm (ET)
  • Week 3: February 7 & 9, 2023 | 2:00 pm - 3:00 pm (ET)
  • Week 4: February 14 & 16, 2023 | 2:00 pm - 3:00 pm (ET)

The program will focus on FIVE competencies

  • Value Creation vs. Value Capture Trade-off (Sales Management and Pricing)
  • Critical Pricing Drivers (Six Faces of Your Pricing Cube)
  • Customer Stratification (Value-Based Approach)
  • Item-level Profitability (Value Drivers and Drainers)
  • Pricing Risk Mitigation (Cost-plus or List Price)

For this new certification program, we have partnered with ActVantage.


    Pradip Krishnadevarajan, Co-Founder, ActVantage

    Pradip is passionate about using an approach that combines data and coaching to help companies drive profitable growth. He is recognized in the industry as a thought leader, with 15 plus years of experience assisting hundreds of companies directly.

    Senthil Gunasekaran, Co-Founder, ActVantage

    Senthil is passionate about driving profitable growth through analytics. An engineer at heart, he brings a quantitative approach to business challenges, leading to unbiased solutions to optimize value.

    Member Price: $1,500
    Non-member Price: $2,100