education & meetings

Media Training

Media Training

Wednesday July 14, 2021 | Noon (ET) | Register here

Talking to the media is like no conversation you will ever have. It is even harder when you are also in the middle of an unfolding situation or crisis. To complicate things further, eye-witnesses immediately begin to post live videos, recorded videos, photographs and ugly posts the instant your situation becomes visible.
If you don’t speak and issue a statement, the information void is filled by rumors and speculation, which can hurt your revenue, reputation, and brand.
Wow! That sounds like a lethal combination.
How do you win?
Gerard Braud has been helping organizations on five continents prepare for interviews for more than 25 years. Based on the 15 years prior to that when he was a television reporter, he has devised proven techniques to help organization prepare their statements on a clear sunny day. His training techniques also involve having key elements built into each statement. The final part of the training is to move at the speed of social media to finalize the statement and then get it out to the media, your employees, customers, community and other stakeholders.
In this webinar, we’ll touch on the secrets you need to know in order to prepare before your event, as well as how to quickly deliver a perfect statement.
You’ll learn:
• The power of a preamble in your statement.
• The differences between making an ad-lib statement vs. using a script.
• Secrets to not falling into the speculation trap.
• Best practices for controlling how the final news report is edited.

Thank you to Alexander Chemical for sponsoring this webinar!