On this webinar, Rebecca Geier, Chief Marketing Officer of ChemVM Technologies, Inc. navigated the best practices of digital marketing for engineers and technical audiences. The B2B buying process that technical buyers – from engineers to chemical procurement leaders – use to search for information related to products and services has transformed over the last two decades. Buyers are now in control of when and where they search for information – now primarily online. Business and sales leaders must adjust mindsets and investment strategies to ensure they are found where and when their buyers are buying.
Thank you to SMC Global for sponsoring this webinar!