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National Association of Chemical Distributors (NACD) Launches a Dynamic New Branding Initiative

National Association of Chemical Distributors (NACD) is launching dynamic new brand identities for both the NACD and for the association’s bellwether safety and best practices initiative, Responsible Distribution.

The branding revamps are accompanied by a revised NACD website, new collateral and publication materials, and a fresh new look for the association’s magazine, Chemical Distributor.

Established in 1971, NACD is an international association of chemical distributor companies that purchase and take title of chemical products from manufacturers. Member companies process, formulate, blend, re-package, warehouse, transport, and market these chemical products for an industrial customer base of approximately 750,000.

After extensive review of prospective branding and design agencies, Chicago-based agency Biersma Creative was awarded the project on the basis of their extensive track record in branding and identity development, and their existing familiarity with the chemical distribution industry.

The new branding debuted exclusively to the NACD’s membership at the association’s OPSEM conference being held August 18-20 in Austin, Texas.

The new NACD logo is emblematic of the mission and vision of NACD, which is summed up in the new association tagline which accompanies the new logo: “Advancing Stewardship, Creating Connections.” Using the visual grammar of linking “molecules,” the logo symbolizes the strength, modernity and constructive connections between members that the NACD has come to stand for over the years.

The new Responsible Distribution logo was designed to be readily visible at every stage of the chemical distribution process chain. It serves as a seal verifying compliance with the program, which charges NACD members to improve performance continuously in the environment, health, safety and security practices of their companies. Members and Chemical Handler Affiliates who pass this third-party verification process will be encouraged to use this new mark on their website, letterhead, business cards, and more.

A new tag line for Responsible Distribution was devised as well: “The Smart Way Forward.”

NACD Focuses on Regulations at Operations Seminar (OPSEM)

Members of the National Association of Chemical Distributors (NACD) are meeting in Austin, TX this week for the Association’s 22nd Annual Operations Seminar and Trade Show (OPSEM).

OPSEM, the premier trade show for the chemical distribution industry, attracted over 300 attendees. The program was developed with a focus on current and future regulations/legislation and the impact new regulatory initiatives will have on the industry. Jennifer Gibson, Vice President, Government Affairs, NACD said, “The philosophy of the Obama Administration is clearly focused on the development of new regulations and more aggressive enforcement of existing regulations. With that in mind, the OPSEM Planning Committee should be commended for developing a robust program that helped our industry better understand how these regulations will impact their business and prepares them to adhere to these new standards, successfully.”

Some session highlights of OPSEM:

• CFATS - In the Department of Homeland Security session, Dennis Deziel, Acting Director of the DHS Infrastructure Security Compliance Division will provide the latest news on CFATS implementation and next steps for the program.
• CSA 2010 - Len Satkowski, J.J. Keller & Associates and Michael Lamm, Assistant Division Administrator, U.S. Department of Transportation, Federal Motor Carrier Safety Administration, is leading a session on CSA 2010, and will educate participants on how this new system of motor carrier oversight will impact them.
• OSHA - Len Satkowski also will lead the OSHA session, where he will review the processes that need to be in place in order to maintain the safest work environment.
• DOT – JP Gibbons, President, North American Transportation Consultants, will bring participants up to date on how agencies within DOT interact with chemical companies and what to expect from them in the future.
• TSCA – Kathleen Roberts, Bergeson & Campbell, P.C. and Tom Grumbles, Sr. Consultant, Entrix will provide a detailed overview of the Toxic Substance Control Act (TSCA), including numerous recent regulatory and legislative developments. Challenges and potential opportunities for the industry will be discussed.


Another highlight of OPSEM will include the presentation of the Responsible Distribution Excellence Award to Brenntag North America, Inc. The award is given each year to the NACD member that epitomizes the attributes of Responsible Distribution, such as quality, safety, the environment and commitment to excellence.

NACD Presents Annual Responsible Distribution Excellence Award to Brenntag North America, Inc.

Brenntag North America, Inc. headquartered in Reading, Pennsylvania is the recipient of NACD’s 2010 Responsible Distribution Excellence Award, the National Association of Chemical Distributors announced today.
Brenntag North America, Inc., a member of the Association for 25 years, was recognized by NACD today during the Association’s annual Operations Seminar and Trade Show (OPSEM) in Austin, Texas for demonstrating outstanding performance in its Responsible Distribution program. David Garner, Vice President of Operations for Brenntag North America, Inc. and Shawn Wiram, Director of Safety, Health & Environment for Brenntag North America, Inc. were present to receive the award.

In announcing the award Bruce Schechinger, NACD’s Chairman of the Board and President of BHS Marketing LLC said, “NACD is proud to recognize Brenntag North America, Inc. as the 5th recipient of this award. Their commitment to process improvement, their involvement in the local community, and the education of their employees have established them as high achievers. Brenntag North America, Inc. is an outstanding example of Responsible Distribution in action.”

In accepting the award, Garner commented, “Brenntag considers it a privilege and honor to be the recipient of NACD’s 2010 Responsible Distribution Excellence Award as this process serves as the fundamental principle on which Brenntag conducts business on a daily basis. Our personnel are dedicated to the on-going implementation of Responsible Distribution. We believe this process brings value to not only our organization, but to our customers and suppliers as well. Responsible Distribution is also recognized by outside organizations as a viable demonstration of our commitment to sustainability. In addition, we believe that Responsible Distribution provides a standardized operating approach within our industry and has truly raised the bar in member company performance requirements. The NACD is to be commended for their leadership in the development and implementation of Responsible Distribution. “
Responsible Distribution is NACD’s premier environmental, health, safety and security program that is implemented by all of its members and many of its chemical handler affiliates. For more information on Responsible Distribution, go to www.nacd.com/dist_process/


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